There is reportedly an evil inside that house. Something about an old funeral parlor offering a last chance to talk to their dead loved ones. Plus something about lights, laughter, a girl, missing people, etc... You know the same stuff everyone claims. Take a team, and check the place out.
There may be additional achievements or trophies depending on your console, region, or version of the game. Creating a video guide for any of the achievements with bounties will award you with gold.